Seminar Number

6876

Early
Registration Fee:

$180

On-Site
Registration Fee:

$200

CLE Hours

6 CLE Hours
including
1 Ethics Hour

BUILDING THE MILLION-DOLLAR PRACTICE

SEPTEMBER 19, 2008

State Bar of  Georgia Headquarters
104 Marietta St, NW
Atlanta, GA

About the Speaker:
Dustin Cole is a Master Practice Advisor and is President of Attorneys Master Class, one of the nation’s leading attorney practice development organizations. Mr. Cole has trained over ten thousand attorneys across the United States in how to build more successful practices and develop their dream retirements. He brings more than 35 years of experience in every phase of marketing and management to his work with the legal profession.

Beyond his work with firms and individual attorneys across the country, Mr. Cole is a frequent keynote speaker at legal organizations nationwide, including the ABA, the Commercial Law League, the Inns of Court, the Association of Legal Administrators, and State Bars in Florida, Texas, Massachusetts, New York, Arizona, Alaska, Tennessee, Louisiana, Colorado and more than twenty other states. Cole has authored articles for Lawyers Weekly, USA, the ABA Law Practice Management Section’s E-News, and many state Bar publications.

REGISTRATION
(All attendees must check in upon arrival. A removable jacket or sweater is recommended.)

Phase One (includes one 15 minute break):
Building the Milion-Dollar Operation
Master Practice Advisor, Dustin Cole, provides a truly unique view of how practices grow and evolve, from the sole-sole practice to the attorney with efficient, profitable legal teams serving client needs. At each level, Cole details the skill sets needed, and offers specific direction on how the effective practice must evolve from personal skills and knowledge to firmwide systems, procedures and practices which insure productivity, efficiency and quality client care.

“An inefficient, overly stressful practice is the single greatest obstacle to increased revenues,” says Cole.  “Few attorneys want to bring more business into a practice that is already overwhelmed. This program provides the nuts-and-bolts tools for building greater efficiency and capacity while actually decreasing the attorney’s workload.”

PHASE ONE TOPICS INCLUDE:
Perspectives, Focusing Your Practice, Planning and Building Your Dream Team, Managing and Leveraging the Operations, Managing the Client, and Managing Your Finances

LUNCH (Included in registration fee)

Phase Two (includes one 15 minute break):
Building the Dream Practice Revenues
Based on Cole’s twenty-plus years of work with successful rainmakers, this program cuts through the client development maze to offer the simplest, most effective, most ethical – and least expensive–approach to increasing revenues. You’ll learn the four core principles for creating a large and continuing stream of quality referrals by developing strong, long-term relationships with good referral sources.

“The secret is actually to undo the many mis conceptions attorneys have accumulated, starting from their earliest days in law school,” says Cole. “The most effective marketing is simple, and based on personal integrity, trust and friendship. It’s about the  creation of a mutual support network, and it’s as ethical as you can get.”

PHASE TWO TOPICS INCLUDE:
The Goal of Revenue Building, Key Marketing Avenues, Personal Referral Marketing, the Four Core Principles of Personal Referral Marketing, and Implementation is King