Part IThe Hunt for the Winning Story
|PLANNING TO WIN:
PUTTING YOUR CASE TOGETHER SO ITS BASED ON WHAT REALLY PERSUADES JUDGES
Ever since the dawn of time people have used stories to teach, to explain what happened, to memorialize events, to instill moral values, and to understand the world around them. The story is how people process information, and every case is a story that gets tested against the jurys inner scripts. Thats why you need to:
Learn how to evaluate the real dynamics of your case so you wont be trying the case you dont have.
See how a disarmingly honest argument can take the other sides strongest point out of the case.
Brainstorm the theory of the case and hear how the right words change your perception of a case and touch the jurys sense of right and wrong.
Learn the witness control thats in the powerful Language of CrossExamination.
See how to make adverse witnesses testify for your side of the case.
Filled with powerful demonstrations and great ideas, this fast-moving presentation will show you how to take charge of each case you have and plan its presentation so that even the most ordinary claims and defenses take on an air of excitement.
The Psychological Theory of the Case.
How to Keep from Destroying Your Own Case.
How People Use Stories to Make Decisions.
The Keys to Effective Case Organization.
Seven Qualities of a Persuasive Story.
VisualizationMaking the Jury Become Eyewitnesses to Your Facts.
Brainstorming the Language of the Case.
How to Present Your Facts so they are Happening Now.
Part IIMaking it Come Alive in Trial
MAKING THE THEORY OF THE CASE COME ALIVE IN TRIAL - BECOMING A POWERFUL CROSS-EXAMINER.
Success at trial is more than just having good witnesses and the right facts. Its how you make your casewarts and allinto the winning story. Planning to Win pulls together the ideas and techniques that actually make people want you to win.
Putting Your Case Together So Its Based on What Really Persuades
From the Keys to a Persuasive Story to the Psychological Theory of the Case, from picking the Language of Persuasion to getting ready for the Character Battle and finding where to put the Focus of Judgment, Jim McElhaney takes you to the heart of advocacy.
Why You are the Real Witness During Cross-Examination.
The Language of Cross-ExaminationSeven Rules that show you How to Ask Questions in Any Kind of CaseQuestions that Put You in Control of Even the Most Difficult Witnesses.
How to Use Make the Opponents Witnesses Your Own.
The Story Line in Cross-Examination Shows You How to Make Something Out of It.
Linkingthe Magic Technique for Organizing Cross So The Jury Thinks Your Point Was Their Own Idea.
ImpeachmentHow to Make the Most Out of Impeachment So the Jury is Convinced That You are Right and the Witness is Wrong.
How to Talk About Your Cross and Theirs in Final Argument